👋 Hi! I’m Natalie.

I’m a social strategist & producer based in Brooklyn, NY.

I currently lead all things social & content over at Zando, an independent book publisher.

RESUME

RESUME

Associate Director of Social Media at Zando | Jan 2024 - present

  • Leading social media strategy across 6 pages & 9 imprints

  • Producing high-impact content for celebrity social pages

  • Editing long-form interview content for YouTube

  • Consulting on strategic & creative influencer partnerships

  • Collaborating with the Marketing & Publicity teams to generate best-in-class title marketing campaigns, including 4 New York Times Bestsellers

Freelance Video Editor | Sep 2017 - Jan 2024

  • Editing short-to-mid-form videos for clients including New York Times Cooking and Shondaland

  • Creating motion graphics, mixing audio, and color-correcting footage as needed

Sr. Content Marketing Manager at Banza | Jan 2023 - Dec 2023

  • Lead Banza’s content strategy, with a focus on crafting unique short-form videos for organic/paid social and building scroll-stopping creator partnerships

  • Owned the Banza brand voice and persona, crafting witty, memorable copy for packaging, new product launches, social posts, emails, and site content

  • Managed and collaborated with an intern, freelancers, influencers, and external vendors to create best-in-class content

Content Manager at Banza | Jun 2021 - Dec 2022

  • Built and executed a new social media strategy, resulting in a 100% increase in reach on Instagram and a 900% increase in page growth on Tiktok

  • Developed Banza’s brand voice, determining how and when it shows up on social, growing the community and building brand love with an always-on engagement strategy

  • Produced and edited original content for Banza’s organic and paid social platforms, growing a content library from 0 to thousands of videos and images

Social & Content Lead at Good Dog | May 2020 - Jun 2021

  • Managed and curated Good Dog’s social pages, growing the brand’s share of voice amongst target consumers and product users on Facebook and Instagram

  • Collaborated with c-suite to transform content from webinars, podcasts, and user-submitted videos into OTT and paid social creative

  • Directed the creation of animation and audio assets for owned & paid social/site videos

Social Media Producer at Book of the Month | Aug 2019 - Apr 2020

  • Directed content strategy for Book of the Month’s organic channels, pitching to c-suite and producing end-to-end original content

  • Oversaw the graphic design team’s creation of social media assets

  • Managed social pages, curating and scheduling owned and creator content across platforms

Jr. Social Video Editor at BuzzFeed | Sep 2017 - Jan 2018 —> Social Video Producer at BuzzFeed | Feb 2018 - Jul 2019

  • Pitched and produced videos featuring UGC for BuzzFeed’s expansive array of social channels under tight deadlines, delivering quick edits in a fast-paced, newsroom environment

  • Created motion graphics templates, organized footage/audio files, and gave detailed technical feedback to teammates at a rapid pace

SKILLS

Expert: Video editing (Adobe Premiere, After Effects, Audition), Social & content strategy, Social ad creative production

Advanced: Copyediting, Insight mining/generation, Photoshop & Adobe Suite, Canva, Later, Hootsuite, Iconosquare, Dash Hudson

Intermediate: 2d/3d animation, sound production/mixing, DSLR videography

EDUCATION

BFA, Film/Video/New Media | May 2017

School of the Art Institute of Chicago

Some previous projects:

At Banza, I worked with artist & upcycler Nicole McLaughlin to bring this content collaboration promoting Banza’s pizza to life. The video (and partnership) received a shoutout in AdWeek.

I helped Melissa Clark ramp up her social presence leading up to the release of her latest cookbook, Dinner in One.

At BuzzFeed, I created over 500 videos & graphic assets, generating 2 billion+ views across platforms. I also invented a cute viral movement for dogs called the Snoot Challenge.

I also created and launched a new social-first brand, Just Satisfying Things, which featured instantly gratifying ASMR, craft-making, painting, cookie decorating, and slime videos. And lots of Bob Ross.

I edited a social-first video series for New York Times Cooking — called “Do Better with Ham” — which features neat cooking tips and hacks from Ham El-Waylly @hamegram.

At Book of the Month, I increased engagement and grew the page by introducing memes & graphics to a feed that was previously occupied only by user-generated photos.

This video I edited about how antique mirrors are made generated 80M views, becoming the most-watched video on all of Facebook for the month of November 2017!

Kind words about my work:

Let’s chat 💬